“I really want clients to chase me for a change.”

How long have you been trying to get clients from cold calls, Facebook friends from high school, or other worn-out, old-school strategies? (Looking at you, door-knocking.)

A week? A month?

...or has it been years?

Every Monday, you sit down with a piping-hot latte from the Starbucks drive-through and promise yourself that THIS is going to be the week you fill your pipeline to bursting.

After all, everyone tells you that real estate is supposed to be good money, right?

So you run an ad on Facebook...and get a bunch of leads...

Who are planning to buy a home—three years from now (maybe).

Or you pay for low-quality leads—from companies that have their sights set on undermining your business to begin with.

And worst of all, you spend tons and tons of time chasing people who don't answer the phone, don't reply to texts or open your emails, or just flat out give you fake contact information.

You’re stuck on a treadmill that’s missing an off button.

It's not that you're lazy or incapable...

You just can't sell properties if you have nobody to sell them to.

You’re thiiiiis close to resorting to heading over to the supermarket with your name tag on upside down, in hopes that some unsuspecting person in the produce section just happens to have “A daughter who’s looking to buy a million-dollar home!”

You and I both know it doesn’t work like that in real life. And even if it did... do you really want to be that person?

Besides, it’s a new day: Millennial and Gen Z homebuyers use their cell phones to research and find agents and screen the calls from numbers they don’t know.

And door-knocking? They’ve got a Ring camera set up, and if it’s not an Amazon package or a DoorDash delivery, they’re staying put on the sofa.

So if you've ever thought to yourself,
"I just can't make one more cold call"...
...then I have great news.

Just imagine... before you even get out of bed in the morning, you open your inbox to find a message from a new lead, who found you through your YouTube™ Channel.

They're currently living overseas, but an upcoming job transfer means they need a new home in your area.

A YouTube™ search led them to your video about what it’s REALLY like to live in your town, and after watching it, they were your biggest fan.

Now they’re asking whether you have time to chat today!

You’ve paid your dues. (Just think of how many open houses you’ve rocked over the years.)

What you need is a system that works for you to attract new leads...while you’re sleeping...

Or helping your kids with their schoolwork...

Or even while you’re on vacation touring castles in Ireland—or toasting with margaritas in Mexico.

You’ve worked hard to establish yourself, and now you have new goals:

I’m talking about...

✔ Buying your OWN dream home—whether that means a white picket fence or an
ultramodern condo

✔ Making sure that the kids’ college accounts are ready to go when they get accepted to their
number-one school

✔ Sitting on a beach for a few weeks every January to get rid of the winter blues

✔ Hiring an assistant to do all of that paperwork—or maybe a few agents so you can step
back a bit

✔ Retiring your partner from the 9-5 grind at a job that they don’t love

✔ Having quiet, work-free time with family each night—while your phone’s set to Do
Not Disturb

✔ Finally purchasing an investment property (or two, or three) of your own

✔ Taking that bucket list trip to Italy—without having to put out fires or answer Zillow calls
while you’re relaxing in the piazza with a glass of Chianti

But most of all, you deserve to LOVE your business—and your clients...

Not being hung up on before you can even say, “Do you know anyone who IS looking to buy a home right now?”

...or having a door slammed in your face...

...or twitching every time your phone buzzes after 5 PM...or 7...or 9.

If you’re not doing video, then what ARE you doing?

I’m here to tell you:

YouTube™ will help you get “discovered” by people who want to work with you because they feel like they already know and like you

And when you have a roadmap for YouTube™ success, you’ll be able to:

• Stop relying on outdated, hard-selling methods of finding leads that leave you (and your prospects) feeling icky
• Attract leads that TRUST you intuitively because they feel like you’re an old friend
• “Work” even when you’re not working—because your videos are available 24/7 and searchable for any potential clients to see
• Become the go-to person for a specific group of homebuyers in your city
• Finally enjoy that much talked about “flexibility” that drove you to become an agent
• Keep making sales while staying safe (and snug in your sweats) at home during a pandemic—no more stressing about whether you have to do open houses even when you don’t feel comfortable

Sound like a dream come true?

Not if you put in the work and follow the STEP-BY-STEP PLAN I’ve developed for you.

Introducing...

YouTube For Agents

A complete roadmap to transform your YouTube channel into a lead-generating machine for your business

Special Offer Ends In:

When other agents saw how quickly my business took off after I started my YouTube™ channel, they approached me asking me to teach them how to do it too.

Proven techniques and strategies used by thousands of agents...

• Agents who know they need video to take their business to the next level but don’t know where to start
• Agents who’ve realized that marketing tactics have evolved since they first got their license, and they need to keep up with the next generation of clients
• Agents who understand that a tried-and-tested system is the best way to approach a new marketing channel
• Agents who genuinely want to put in the work—week after week—to create a lead-generation tool that works while they sleep

The Result Is...

A tested blueprint for video success that gives you all the information you need to record, edit, and promote high-quality videos—plus the behind-the-scenes systems to ensure consistency week after week.

As the saying goes, “begin as you mean to go on.”

In this module, you’ll learn about some of my favorite tools for creating and editing videos, and I’ll give you tips on how to outsource tasks that you don’t have the time (or expertise for). You’ll also get started on branding your channel.

I’m going to walk you step-by-step through the process of setting up a YouTube™ account. By the end of this module, you’ll have a channel that:

• Reflects your brand from top to toe
• Links to all other elements of your online presence
• Complies with online privacy legislation

Ready to learn the formula I’ve been using to create videos for years? I’ll hand over the script that keeps users watching—and how to get them to take the action you want.

In this module, I also share my favorite tips for overcoming shyness about being on camera.

Here’s where the magic happens. After all, there’s no point in making great videos if no one can find them, right?

No more being intimidated by SEO or the YouTubeTM algorithm—you’ll learn how to use my favorite tools to find a topic that viewers are searching for.

This module is packed with tips to keep your filming process simple and easy. You’ll hear my tricks for sounding relaxed on camera. We’ll also discuss different ways of creating and using footage, and I’ll reveal how I get viewers to stick around for an entire video—every time.

I know how intimidating editing can be, so in this module, you’ll get step-by-step tutorials on how to edit your videos using some of the most common software programs.

You’ll also discover how to turn standard footage into next-level, professional-looking videos while editing.

YouTube’s algorithm is constantly changing. This module is frequently updated with the latest strategies to ensure that your ideal clients find your videos—and that they’ll be enticed to click through to watch.

You’ll also explore the analytics tab with me, so that you can understand who’s watching, when, and for how long.

Now that you’ve created, edited, and uploaded your video, it’s time to make sure that you leverage it for maximum results.

You’ll learn some of my favorite tactics for cross-promoting your videos on all of your platforms—and then I’ll teach you how to set it and forget it when it comes to cross-promotion.

Special Offer Ends In:

Not only will you get alllllllll of that, but you'll also get...

The Cornerstone Guarantee

I’m such a believer in how YouTube™ can scale your real estate business in only a few hours a week that I’ve created what I call the Cornerstone Guarantee.

If you put in the time (at least 3 hours a week), make the videos in the format that I teach you, and are consistently posting with NO results after 60 days, then I’ll cut you a check for the cost of the program.

Just send an email to support@youtubeforagents.com with a link to your YouTube™ channel, and we’ll get the refund process started.

Questions your fellow agents asked

before joining YouTube™ for Agents

1. Let’s get real, Karin. How much time is this actually going to take each week?

I’m not going to mince words here: you can expect to spend anywhere from 6-8 hours creating videos per week, especially at the beginning.

If that sounds like a lot, remember that you’ve been told to spend two hours a day on prospecting.

The idea behind creating your own YouTube™ channel is that the time you spend on making videos will replace the time you spend cold-calling, door-knocking, or heading to open houses.

(And besides, when you focus on ONE marketing channel, you’ll be surprised how much time you’ll free up when you’re not trying to be on every platform at once.)

2. So if I put in the time each week, how long is it going to take before leads start coming in?

Listen: this isn’t a get-rich-quick scheme. I’d love to tell you that you’ll have leads pouring in mere days after you upload your first video, but you and I both know something this impactful takes more time than that.

So plan for it to take a few months of creating videos in order for leads to come in. This is a program for people who are willing to commit to consistently doing the work in order to get the results they want—we’ve found that it may take up to six months to yield a steady stream of leads.

For me, it took three months of making one video a week before I got my first phone call.

In other words: it’s a marathon, not a sprint.

3. What if I don’t look like [one of the Property Brothers/a member of the Selling Sunset cast]? Is video really for me?

I hear this over and over from other real estate agents.

And I get it! It’s challenging to put yourself out there on camera.

I’d be lying if I told you that I never fretted over a gray hair here or a weird angle there.

But here’s the thing: ANYONE can do this, no matter their personality (hi, introverts!) or their appearance.

What prospective clients really value is your knowledge and your expertise.

So if you make your videos about them and their needs instead of about yourself, they’re going to be instant fans.

And that’s what we teach you to do: make natural-sounding, informative videos that focus on answering your prospects’ questions and making them feel like you’re a trusted friend before they even pick up the phone to call you.

The worst thing that could happen? Someone makes a snarky comment...so you hit the delete button (remember, this is YOUR corner of the internet) and remind yourself that not everyone managed to leave high school behind.

One other thing: I’ve taught a lot of agents to do video, and the number-one thing that predicts their success isn’t great hair, poreless skin, or a fabulous wardrobe...

It’s whether they’re willing to learn the technology, implement a system, and keep making videos, week after week.

4. Do I have to be a technology whiz to make the jump to video?

The million-dollar question! The answer is No, but you do need to be willing to learn about technology.

We can teach you a lot, but if the thought of opening up a new software program sends you into a tailspin, or if you want to stick to the way you’ve always done things, this program isn’t for you.

One more thing: lots of our students find that it’s easier to outsource some aspects of making videos, such as editing or making graphics. If you have the funds to outsource, that’s absolutely fine too.

5. I’m a handshake kind of person. My old strategies were working fine before the pandemic. Do I really need to do video?

Remember matchbooks?

(Stick with me here.)

Back when people smoked cigarettes regularly, businesses of all sorts slapped their logo on matchbooks and passed them out, so that the next time people struck a match, they’d be top of mind.

But as smoking fell out of style, so did promotional matchbooks.

Today, you’re likelier to receive a branded pen, or beer koozie, or reusable shopping bag.

Why am I talking about matchbooks? Because they’re an example of how marketing techniques are constantly evolving with the times.

So even if in-person networking or cold-calling has worked for you in the past, you need to be aware that the tactics you learned from your mentors may not work for people who are buying homes today.

Rather than use old-school sales tactics clients consider aggressive, why not try meeting them where they are—actively seeking out information online?

6. Why should I choose YouTube™ for Agents?

The answer is simple: I’ve designed this program specifically for real estate agents, with their needs in mind.

And we’re laser-focused on finding success via video, not teaching you how to handle every social media platform under the sun. (Spoiler alert! YouTube™ isn’t actually social media...it’s a search engine. Which makes it waaaaay more powerful than any social platform out there.)

But maybe the most important thing is that everything I teach has worked for me and hundreds of other agents—and is still working, to this day.

I don’t just teach YouTube™ to other real estate agents. I create my own videos, week after week (more than four years running!).

And I have the results to prove that it works.

We update the program as best practices, strategies, and algorithms change so you always have the most recent and relevant information at your fingertips.

Special Offer Ends In: